Comments for Element R http://rurelevant.com Communications that Make the Impersonal, Personal Thu, 16 Feb 2012 18:48:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Dig Within Your Organization for a Stronger Sales Story by Better Compete - a Marketing Lesson | Element R http://rurelevant.com/2012/01/12/dig-within-your-organization-for-a-stronger-sales-story/#comment-138 Better Compete - a Marketing Lesson | Element R Thu, 16 Feb 2012 18:48:10 +0000 http://rurelevant.com/?p=1119#comment-138 [...] that in all of your marketing efforts (as previously discussed in this blog) – even if you aren’t ready to develop a community – and give yourself a [...] [...] that in all of your marketing efforts (as previously discussed in this blog) – even if you aren’t ready to develop a community – and give yourself a [...]

]]> Comment on Keeping your Child’s Eye Open for Greater Creativity by Bob Reed http://rurelevant.com/2012/01/19/keeping-your-childs-eye-open-for-greater-creativity-2/#comment-61 Bob Reed Sat, 21 Jan 2012 03:49:29 +0000 http://rurelevant.com/?p=1166#comment-61 Likewise, Kaarina! Thanks for the kind words. Likewise, Kaarina! Thanks for the kind words.

]]> Comment on Keeping your Child’s Eye Open for Greater Creativity by Kaarina Dillabough http://rurelevant.com/2012/01/19/keeping-your-childs-eye-open-for-greater-creativity-2/#comment-58 Kaarina Dillabough Thu, 19 Jan 2012 22:06:50 +0000 http://rurelevant.com/?p=1166#comment-58 Thanks so much for that lovely reference to my creativity starters! I'm totally with you on the "left brain" necessity of setting goals, planning, and acting "realistically, sensibly and rationally", but I believe when we do that with a sense of wonder...seeing possibilities not just probabilities...and always unleashing our creative spirit, the world is a brighter, better, more productive place. Thanks so much for including me in your post, Bob:) Great to have made your acquaintance, and I look forward to continued connection. Cheers! Kaarina Thanks so much for that lovely reference to my creativity starters! I’m totally with you on the “left brain” necessity of setting goals, planning, and acting “realistically, sensibly and rationally”, but I believe when we do that with a sense of wonder…seeing possibilities not just probabilities…and always unleashing our creative spirit, the world is a brighter, better, more productive place.

Thanks so much for including me in your post, Bob:) Great to have made your acquaintance, and I look forward to continued connection. Cheers! Kaarina

]]> Comment on 12 Most Common Excuses Why SMBsAre Afraid of Strategic Planning by My Homepage http://rurelevant.com/2011/12/08/12-most-common-excuses-why-smbs-are-afraid-of-strategic-planning/#comment-48 My Homepage Mon, 16 Jan 2012 07:36:59 +0000 http://rurelevant.com/?p=840#comment-48 <strong>... [Trackback]...</strong> [...] Informations on that Topic: rurelevant.com/2011/12/08/12-most-common-excuses-why-smbs-are-afraid-of-strategic-planning/ [...]... … [Trackback]…

[...] Informations on that Topic: rurelevant.com/2011/12/08/12-most-common-excuses-why-smbs-are-afraid-of-strategic-planning/ [...]…

]]> Comment on Dig Within Your Organization for a Stronger Sales Story by Homepage http://rurelevant.com/2012/01/12/dig-within-your-organization-for-a-stronger-sales-story/#comment-44 Homepage Fri, 13 Jan 2012 10:01:21 +0000 http://rurelevant.com/?p=1119#comment-44 <strong>... [Trackback]...</strong> [...] Read More Infos here: rurelevant.com/2012/01/12/dig-within-your-organization-for-a-stronger-sales-story [...]... … [Trackback]…

[...] Read More Infos here: rurelevant.com/2012/01/12/dig-within-your-organization-for-a-stronger-sales-story [...]…

]]> Comment on Hyundai’s Confidence is Showing Through Social Media by Frank Strong http://rurelevant.com/2010/07/13/hyundai%e2%80%99s-confidence-is-showing-through-social-media/#comment-37 Frank Strong Thu, 14 Oct 2010 02:33:26 +0000 http://rurelevant.com/blog/?p=502#comment-37 What a great case study Bob. Well, the first part of it. We will see how it turns out, but good, bad or indifferent, big kudos for experimenting. It's those that defy expectations that tend to succeed. Maybe every time isn't a home run, but by taking big swings and evaluating it, you certainly get a closer understanding of what it takes to knock a ball out of the park. Nice post. Looking forward to a follow up -- post campaign. What a great case study Bob. Well, the first part of it. We will see how it turns out, but good, bad or indifferent, big kudos for experimenting. It’s those that defy expectations that tend to succeed. Maybe every time isn’t a home run, but by taking big swings and evaluating it, you certainly get a closer understanding of what it takes to knock a ball out of the park. Nice post. Looking forward to a follow up — post campaign.

]]> Comment on Apple Vs. the Evening News: Lesson in Re-Defining a Category by Bob Reed http://rurelevant.com/2010/04/16/apple-vs-the-evening-news-lesson-in-re-defining-a-category/#comment-34 Bob Reed Mon, 24 May 2010 21:45:09 +0000 http://rurelevant.com/blog/?p=459#comment-34 Agree it can be difficult to come up with blog ideas. Suggest you search the Web for help, there are many great tips on blogging and getting started. Also it's important to have a very clear concept of what the blog will be about, and generate several post ideas before you begin. I looked at your web site but did not see a blog so perhaps you have not begun? Agree it can be difficult to come up with blog ideas. Suggest you search the Web for help, there are many great tips on blogging and getting started. Also it’s important to have a very clear concept of what the blog will be about, and generate several post ideas before you begin. I looked at your web site but did not see a blog so perhaps you have not begun?

]]> Comment on Measuring Against “No” by Susan Duensing http://rurelevant.com/2010/05/21/measuring-against-%e2%80%9cno%e2%80%9d/#comment-36 Susan Duensing Mon, 24 May 2010 21:36:06 +0000 http://rurelevant.com/blog/?p=484#comment-36 Good point and I agree, Art. Beginning with "no" would force all involved to think harder, and maybe even uncover some selling points that wouldn't have been explored otherwise. Also, how many times have we heard price is the stumbling block and people don't "get" our value? So, you are exactly right. Finally I am shocked that anyone would turn business away based on payment terms. Being flexible is key to establishing a good relationship. Thanks for the comment! Good point and I agree, Art. Beginning with “no” would force all involved to think harder, and maybe even uncover some selling points that wouldn’t have been explored otherwise. Also, how many times have we heard price is the stumbling block and people don’t “get” our value? So, you are exactly right. Finally I am shocked that anyone would turn business away based on payment terms. Being flexible is key to establishing a good relationship. Thanks for the comment!

]]> Comment on Measuring Against “No” by Art http://rurelevant.com/2010/05/21/measuring-against-%e2%80%9cno%e2%80%9d/#comment-35 Art Fri, 21 May 2010 19:39:31 +0000 http://rurelevant.com/blog/?p=484#comment-35 Imagine, too, how much better we would be as marketers if we assumed the conversation with clients always began with "no"? For many of us (myself included) "no" is what ends the conversation. I recently worked with a vendor who I was all ready to begin a project with, but their payment terms were a sticky wicket. When I told them "no, I'd like to negotiate different terms" their reply was "pound sand". Aside from being floored at their willingness to walk away from business, I wonder how they might have fared if, as you suggest, they anticipated me saying no. We all could do a better job at this. And if we all do, then we'll have less and less customers saying no because of price, because they'll understand the value of what we have to offer. Imagine, too, how much better we would be as marketers if we assumed the conversation with clients always began with “no”? For many of us (myself included) “no” is what ends the conversation. I recently worked with a vendor who I was all ready to begin a project with, but their payment terms were a sticky wicket. When I told them “no, I’d like to negotiate different terms” their reply was “pound sand”. Aside from being floored at their willingness to walk away from business, I wonder how they might have fared if, as you suggest, they anticipated me saying no. We all could do a better job at this. And if we all do, then we’ll have less and less customers saying no because of price, because they’ll understand the value of what we have to offer.

]]> Comment on The Tiger Woods/Nike Ad: Gross Manipulation with Forethought by susan hart http://rurelevant.com/2010/04/09/the-tiger-woodsnike-ad-gross-manipulation-with-forethought/#comment-33 susan hart Fri, 09 Apr 2010 18:51:48 +0000 http://rurelevant.com/blog/?p=448#comment-33 I agree with your post, Bob. The ad wreaks of hypocrisy and exploitation. I agree with your post, Bob. The ad wreaks of hypocrisy and exploitation.

]]>