USG Corporation, the $5.1-billion industry leader in wallboard and related products, provided ongoing strategic and tactical public relations support across all areas of its key business units: Building Products, Ceilings and Specialty Products.

Developed and implemented programs for:

• SHEETROCK™ and DUROCK™ brands
• FIBEROCK Impact- and Mold-Resistant Wallboard
• HUMITEK Mold-Resistant Board
• LEVELROCK Gypsum-Based Concrete
• Various specialty plaster and gypsum-based building products

Trade Show
Assisted USG’s Specialty Products Division by conceiving, planning and executing its appearance at the 2007 World of Concrete Show in Las Vegas. An interactive carnival midway attraction made the Specialty Products Division’s booth a show-stopping attraction that produced over 1,000 leads.

Special Events
Assisted USG’s Structural Technologies Group by conceiving, planning and executing a special event to promote the company’s patented, fiberglass-reinforced cement panel technology for use in building floors, walls or ceilings called FORTACRETE™ Structural Panels.

Element-R designed a high impact event for industry leaders by an industry leader, to cut through the clutter of ordinary events. This was done by inviting top executives and choosing a venue of architectural and construction interest:

• the Milwaukee Art Museum’s Quadracci Pavilion;
• putting focus on special guest speaker Daniel Libeskind, famed international architect & Freedom Tower Master Architect;
• directly involving guests in the event by showing their own innovative projects in a Showcase Gallery; limiting technology introduction time to a 20-minute presentation by USG management;
• serving a unique food options at 3 catering stations to encourage networking; and, giving guests a branded leadership memento engraved with their company name.

Industry-Wide Programs:
Conceived and introduced The Responsible Solutions to Mold Coalition (RSMC), launched at the 2005 National Association of Home Builders’ International Builders’ Show

Enrolled USG in the Alliance for Sustainable Built Environments

Contractor/Architect/Building Owner Communications:
On the Job quarterly newsletter for contractors and their employees

Art and Technology: The Liberation of Space event at the Milwaukee Art Museum to introduce FORTACRETE structural technology

Published feature articles and white papers in:

• Walls & Ceilings
• Construction Dimensions
• Building Design & Construction

Introduced HUMITEK Mold-Resistant Wallboard to more than 26 leading trade editors in 2004, resulting in more than 2.5 million reader impressions and thousands of product-related inquiries.

Mold article series for Building Operating Management

Speeches, remarks and IR publicity for USG corporate

Trade show media relations

USG Media Day media support

Nationwide “Rock On” tour promotions (rolling exhibit/hospitality trailer/SUV)

NASCAR racing program sponsorship media relations

Dow Corning Corporation, provided product support and communications for its full line of Silastic™ Silicone-Based sealants, which are used in commercial and residential structures.

Feature articles and case studies in:

• Building Design & Construction
• Buildings
• Construction Digest
• Contractor

White papers

Video News releases

The Dow Chemical Company: Technical article series on polymer concrete in large-scale commercial applications 

Industry-wide educational program on the proper uses and applications of plastic piping in residential and light commercial construction

Promoted EPDM-based roofing membrane materials

Multiple articles published in trade media

Firestone Building Products Company, created a number of significant communications activities aligned with business growth objectives for its massive contractor/customer base:

Developed and instituted the Firestone Master Contractor program, an annual exercise that identified, rewarded and incentivized the largest 100 roofing contractors that consistently used Firestone products.  Firestone announced its 100 ‘winners’ each year at the National Roofing Contractors Association (NRCA) show. 

Designed the “Great Roofs Over America” program, in which leading contractors would participate regionally in the rehabilitation of a high-profile roof on a historic building each year.  Participants would accrue positive national publicity for participating in the program.  Founding members of the Great Roofs Committee included trade press editors, members of the NRCA executive committee, a representative of the Single Ply Research Institute (SPRI), and Firestone executives.

Feature articles, case studies and tutorials in:

• Professional Roofing
• Contractor’s Digest
• R/S/I (Roofing, Siding, Insulation)
• Building Design and Construction
• Canadian Roofing
• Western Roofing
• Buildings
• Roofer

Participated in roundtables and industry symposia with members of SPRI and NRCA

Facilitated annual Contractor’s Roundtable; findings published in Professional Roofing and distributed to 250+ contractors

Writing for numerous company publications and newsletters

Trade show media relations

CEO address on state-of-the-industry address for the Rubber Association. 

Lencore Acoustics Corp., a sound masking industry leader, provided full strategic, integrated marketing program including:

Strategic Communications Plan

Published articles:

• Gypsum Solutions
• Walls & Ceilings
• Facility Care

New corporate web site

Corporate literature

Trade show support: NEOCON, IFMA, ArchitectXchange and BuildersXchange

Karl J. Reinke, a leading insulation contractor:
Developed new corporate identity brochure

Integrated Project Management Company, Inc. (IPM), a professional project and construction management/business consultancy that advises companies like a consultant, but then actively works with and alongside client managers and internal teams:

Corporate literature (2002 Silver Trumpet Award-Winner from the Publicity Club of Chicago)

Feature articles in multiple trade publications

Direct marketing

Trade show exhibit re-design and show promotions

Presentations and speaking engagements

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Industry Highlights:
Integrated Services | Healthcare | Technology
Corporate Divisions

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