Five Ideas to Increase Marketing ROI
Looking to do more with less? Here are five ideas to help you get the most from your marketing investment.
- Idea 1 – Plan honestly. Improve your marketing performance with a focused plan. Thorough analysis, creative thinking and facing the reality of your particular situation create a solid foundation.
- Idea 2 – Opt for measurable media. Direct mail and opt-in e-marketing tactics create the opportunity to establish an objective measurement of performance, the ability to test variables and the capacity to improve future execution.
- Idea 3 – Make traditional advertising more interactive and measurable. Consider creating unique promotional offers tied to specific web landing pages for different creative executions.
- Idea 4 – Align your marketing investments with your best growth opportunities. It’s likely you don’t have bottomless resources. Review your marketing plan and make sure that marketing investments are focused on your key growth initiatives (versus 'maintenance' programs).
- Idea 5 – Remarkable stuff breaks through the clutter. Get outside of your industry for new approaches. Don’t copy your peers. The more you benchmark your marketing strategy, creative approach and messaging to your industry peers, the more you will be perceived as their peer. This is the path toward commoditization.
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