A 50th anniversary celebration! To make Linear’s 2011 anniversary meaningful to customers, and to attract new customer leads, Element-R and Linear marketing developed a six-month campaign that involved customers and showcased the company’s history of innovation – culminating in a $10,000 Grand Prize giveaway. The integrated campaign included a new 50th logo, corporate brochure, testimonial and product history ads, publicity, direct and e mail marketing, a customer thank you letter and trade show promotions.
The B2B Social Spotlight: Dennis Salazar
"We are not great believers in social media. Our strategy is to be found on the web. We were active on Facebook and Twitter, but as a business-to-business company, we felt those platforms were attracting consumers who are not our customers."